From Apartment Unit to Meaningful Home with Brad Reisinger
Dot Dot Dot: The NINE dot ARTS Podcast
At the vertically integrated multifamily investment, development, construction, and management company Quarterra, apartments are not just commodities. “We think of them as communities and homes, not projects and units,” says Brad Reisinger, Quarterra’s Regional President of the West. Brad shares the micro and macro trends that Quarterra analyzes when evaluating new multifamily opportunities, including access to transportation and recreation, job growth, return to office trends, and more. He emphasizes social gathering and localized amenities – including retail and artwork – as key components of the resident experience, each of which requires thoughtful strategy, curation, and budgeting.
“The art strategy is different for each one of our properties, and that’s how people need to think about it as opposed to just picking FF&E….What is our actual strategy and goal related to art? We make that a real conversation versus an FF&E selection process.” Despite today’s challenging economic landscape, Brad says, planning a distinct and thoughtful placemaking strategy is critical for transforming ordinary apartments into meaningful, enduring homes.
Discussed in the Episode:
University Village Community by Quarterra
U District Seattle
Lake Sammamish State Park
Art Collection at Ovation Apartments
Quarterra’s ESG Goals
Art Collection at Citizen Apartments
Grit: The Power of Passion and Perseverance by Angela Duckworth
Seattle Multifamily Tax Exemption Program
Seattle Mandatory Housing Affordability Program
Twenty20 Mad Apartments
Executive Chairman Stuart Miller of Lennar Corporation
Brad Reisinger on LinkedIn
About Brad Reisinger:
As Regional President of the West for Quarterra – a subsidiary of Lennar Corporation – Brad Reisinger oversees all facets of operating a successful multifamily development and investment organization. He is directly responsible for setting strategy, building and managing teams, risk management, project underwriting, purchase agreements, due diligence, design, entitlement, equity and debt procurement, construction coordination, cost and schedule control, and lease-up of new multifamily communities.
In addition to Quarterra, Brad has developed multifamily communities for Alliance Residential and Goodman Real Estate in the Pacific Northwest. He has also structured institutional investment in the private rented sector in London, as well as public private partnerships to redevelop military housing at installations across the United States. Brad earned his MBA from the Kellogg School of Management at Northwestern University. He earned his BS from the United States Military Academy where he majored in economics. Brad served as an Army Ranger for five years after West Point.
About Dot Dot Dot: The NINE dot ARTS Podcast
Dot Dot Dot is the continuing conversation around art and placemaking in the built environment. Hosted by NINE dot ARTS CEO Martha Weidmann, episodes explore art, culture, community, and more with a range of reputable business leaders. Tune in biweekly to learn how an original art experience can boost your business and make a social impact. Episodes are available wherever you get your podcasts!