Denver, Colorado

The Story

project type
  • Mixed Use
  • Mountain West
Quick Facts:
  • Denver’s first activated pedestrian alley

  • Combines ten site-specific public art commissions in the length of one city block

  • Partnered with Colorado Crush Mural Festival to include local and international muralists during the festival

  • Connects with The Maven Hotel and Dairy Block Offices for a cumulative immersive experience

  • March 25, 2019, “Art is Part of the Experience at the Dairy Block” - ColoradoBiz Magazine

  • March 12, 2019, CBCA Business for the Arts Awards, Impact Award for the Dairy Block

  • October 2018, “Art All Around: Dairy Block, Denver’s Mayor’s Design Awards” Mayor’s Design Awards 2018

  • Mayor’s Design Awards 2018 303 Magazine

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A unique micro-district in the heart of Denver’s historic Lower Downtown or LoDo district, Dairy Block continues the tradition of industry and craftsmanship of its historic past, while presenting its visitors with contemporary, immersive experiences. Once home to Windsor Dairy, which was brought to prominence by business man H. Brown Cannon, the Dairy Block site was originally part of a landmark 1920 real estate deal. We were inspired to tell the story of Dairy Block’s past and excited by its promising future.

We specifically chose to develop the signature experience of Dairy Block’s art program in a visible, but unexpected, location – the alley that cuts straight through the middle of the Block. The first of its kind, this “activated” alley invites pedestrians and passers-by to explore the alley and discover ten works by ten local artists. Featuring sculpture, neon work, an interactive lighted walkway, and murals, the collective experience of these works creates a sense of immersion and escape in the middle of LoDo and has made the Dairy Block Alley a “must see” when touring this vibrant part of Denver.

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Our ability to create authentic experiences for our guests is a key differentiator against our competition, and the art program that NINE dot ARTS created is a prime example. Much of the art comes from current Boston University (BU) students and alumni, which really connects with our guests. As a result, we continue to grow our share of business from BU.”

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Nine dot Arts

Let’s Talk
Martha Weidmann

Martha Weidmann

CEO & Co-Founder