Go Back

Denver International

Denver, Colorado

  • Community Art Plans
  • Public Art
  • Mountain West
  • Community Art Plan
  • Denver International Airport
  • Research included assessing the previous DEN Arts Program, interviewing stakeholders, analyzing the passenger experience, and more.

  • We developed DEN's new mission, vision, goals, and guiding principles for artwork; a framework for the public art selection process; site plans with suggested art locations and concepts, and more.

Show more

The Story

For some, airports signify the start of an exciting adventure or long-awaited journey. For others, they cause stress, anxiety, or downright disdain. No matter the type of traveler, all airport visitors are hopeful for safe and smooth travels, including easy navigation, friendly encounters, and an overall pleasant environment. And while public art may not help guarantee your flight is on time, it can certainly make your layover more engaging. And that’s where we come in. 

In 2019, NINE dot ARTS was hired to develop a robust community art master plan for the Denver International Airport (DEN) to guide its public art and exhibition program and provide strategic direction for its growth and success. To complete this work, our team went through several research phases, including:

  • Assessment and documentation of conditions of current DEN Arts Program
  • A benchmarking study and analysis of industry standards and best practices 
  • Case studies to explore other exceptional airport art programs that could inform DEN’s artworks and collaborations 
  • Interviews, roundtable discussions, and surveys with key stakeholders
  • A deep dive into the passenger experience in airport travel

After synthesizing our findings, we developed the mission, vision, and goals for DEN’s art program, outlining numerous public art and exhibition opportunities, zoning and art location placements, art concepts, and more. Further, we used research findings to support the tremendous value behind a dynamic airport art program, which can help passengers feel comfortable in an otherwise busy place, encouraging them to arrive earlier and spend more money. Artwork has the potential to:

  • Increase airport revenue
  • Elevate the airport brand 
  • Create buzz
  • Create a unique sense of place that stands out in the passenger’s journey
  • Enhance the passenger’s experience
  • Support intuitive wayfinding
  • Enrich both entertainment and relaxation areas 
  • Engage the greater community and city

Our team’s final community art plan guides DEN to reap these benefits and more, resulting in a one-of-a-kind experience that combines art, culture, and world-class travel. The plan amplifies DEN’s art collection in a way that meets changing traffic flows and demands of the contemporary passenger, while elevating the travel experience and offering unique perspectives of the Western region. With the airport being the first impression many travelers have of the city of Denver, the state of Colorado, and the Mountain West, our team’s plan plays a pivotal role in creating a positive and memorable experience that reflects the region’s rich history and progressive ideals.

Forget travel frustrations and airport annoyances. With an integrated public art and exhibitions program, DEN will soon be a hub for culture, connection, and modernization, strengthening its reputation as Colorado’s largest economic driver.

Show more

Similar Projects

Check back for additional projects being added soon!

“Within hours of our new, local art collection being installed, we had guests asking about it. The artwork gets people to stop. They really look and think about it. Our collection has been a huge guest engagement point for the hotel and truly highlights Austin’s creative community.”

- James Prendeville, General Manager, Doubletree by Hilton Hotel Austin

“NINE dot ARTS continues to exceed my expectations. As curators, their ability to identify and source artworks that are immersive and experiential has helped make our property a unique destination.”

- Chad Mcwhinney, CEO and Co-founder, Mcwhinney

NINE dot ARTS did an amazing job finding pieces that tell a story and communicate who we are as a philanthropic organization. The art in our office is a source of joy and pride, and is an essential part of the character of a space that is used by many, many community organizations.”

- Thomas A. Gougeon, President, Gates Family Foundation

“The NINE dot ARTS discovery process made creating a custom art collection, a seemingly daunting task, simple and fun. They truly understood our business and how to visually express what we do in unique and meaningful ways. Their knowledge of the art industry combined with their experience and countless local and national connections are extremely impressive.”

- Jenna Samek, Director Corporate Communications, Fourpoint Energy

“NINE dot ARTS was great to work with and made the art selection fun while capturing our story. They captured not only our image, culture and diversity but also those things that are outside the box that make the project feel right.

- Gary Branch, Director of Construction, Rocky Mountain Hospital for Children

Our ability to create authentic experiences for our guests is a key differentiator against our competition, and the art program that NINE dot ARTS created is a prime example. Much of the art comes from current Boston University (BU) students and alumni, which really connects with our guests. As a result, we continue to grow our share of business from BU.”

- Adam Sperling, General Manager, Hotel Commonwealth

Nine dot Arts

Let’s Talk