Go Back

Hotel Dena

Pasadena, California

  • Hospitality
  • West Coast
  • Art curation in public amenity spaces and guest rooms
  • Hersha Hospitality Trust, Monarch Alternative Capital, and Dash Design
  • Spanning 5 floors of public amenity spaces and guest rooms, the art collection highlights the local creative and performing arts scene of Pasadena, CA.

  • The local LA collective Media Pollution created two custom installations, one of which features rotating video artwork playing on vintage TVs.

  • Artwork behind the reception desk and in 311 guestrooms features a custom design by well-known street artists WRDSMTH.

  • Artist Erin Harris transformed sound waves into three-dimensional wooden sculptures, which feature QR codes that take viewers to the YouTube links for the songs his installations represent.

Show more

The Story

Branded as the “ultimate artist’s retreat in the heart of downtown Pasadena,” Hotel Dena, a Tribute Portfolio Hotel by Hersha Hospitality Trust and Monarch Alternative Capital, was created to honor the bold creator in all of us. The hotel’s art collection celebrates this concept, featuring a range of mediums and typologies to showcase the breadth and depth of the local creative and performing arts scene. 

Upon arrival, visitors are greeted by a massive, exterior black-and-white mural by local artist Ian Schuler. The mural’s title, “The 11 O’Clock Number,” refers to the show-stopping moment that takes place during many performances in which the protagonist often has a major realization. It’s the moment that tends to stick with viewers long after a performance is finished, just like this captivating mural is sure to remain a memorable part of any guests’ stay. 

At times the art collection expresses the creator through abstract, dynamic mark-making that is suggestive of movement, such as the wooden installations in the lobby by Erin Harris. By transforming sound waves into three-dimensional wooden sculptures, Harris creates a visual display of the intangible world of sound. QR codes near the installations share the YouTube links for the songs, “Jump” and “The Little Old Lady from Pasadena,” inviting visitors to read about, dance with, or sing along to two famous songs that are reflective of Pasadena’s rich arts and cultural scene. 

Other highlights on the first floor include a custom designed wall vinyl by WRDSMTH featuring a passage from his debut novel; vibrant fine art prints by MsGonzalez, the alter ego of Spanish artist Paula Gonzalez; and two mixed-media installations by Brian Fox of the LA collective Media Pollution. These installations in particular add eccentricity and intrigue to the hotel, with one featuring a stack of vintage stereos and the other displaying rotating video footage nodding to the gritty exploitation of show business – a fitting piece for the hotel bar, Agents Only. Entitled “Hotelevision,” the TVs playing Fox’s video footage pay homage to the first ever TVs installed at a hotel in 1947.

For the hotel’s restaurant, Lyric, we curated a lyrical guitar installation by artist Rebecca Puig, which Dash Design then transformed into a mosaic tile installation. Complementing the piece are a variety of unique styling objects for the restaurant’s niches, the lobby, and the screening lounge, as well as vintage typewriters for the reception. 

As guests move throughout the hotel, they can enjoy Kate Neckel’s custom vinyl of buildings and motifs related to performing arts in Pasadena, adorning the elevator vestibules throughout four floors. And as they venture toward the back of the property, an exterior mural by local artist Leah Tumerman brings joy and whimsy to the guest experience, telling a colorful story about movement, interaction, improvisation, and connectivity. 

Altogether, the artwork at Hotel Dena aims to inspire and excite guests, connecting them to the city’s creative scene and creating a backdrop for “possibility” to happen.

Show more

Similar Projects

Check back for additional projects being added soon!

“Within hours of our new, local art collection being installed, we had guests asking about it. The artwork gets people to stop. They really look and think about it. Our collection has been a huge guest engagement point for the hotel and truly highlights Austin’s creative community.”

- James Prendeville, General Manager, Doubletree by Hilton Hotel Austin

“NINE dot ARTS continues to exceed my expectations. As curators, their ability to identify and source artworks that are immersive and experiential has helped make our property a unique destination.”

- Chad Mcwhinney, CEO and Co-founder, Mcwhinney

NINE dot ARTS did an amazing job finding pieces that tell a story and communicate who we are as a philanthropic organization. The art in our office is a source of joy and pride, and is an essential part of the character of a space that is used by many, many community organizations.”

- Thomas A. Gougeon, President, Gates Family Foundation

“The NINE dot ARTS discovery process made creating a custom art collection, a seemingly daunting task, simple and fun. They truly understood our business and how to visually express what we do in unique and meaningful ways. Their knowledge of the art industry combined with their experience and countless local and national connections are extremely impressive.”

- Jenna Samek, Director Corporate Communications, Fourpoint Energy

“NINE dot ARTS was great to work with and made the art selection fun while capturing our story. They captured not only our image, culture and diversity but also those things that are outside the box that make the project feel right.

- Gary Branch, Director of Construction, Rocky Mountain Hospital for Children

Our ability to create authentic experiences for our guests is a key differentiator against our competition, and the art program that NINE dot ARTS created is a prime example. Much of the art comes from current Boston University (BU) students and alumni, which really connects with our guests. As a result, we continue to grow our share of business from BU.”

- Adam Sperling, General Manager, Hotel Commonwealth

Nine dot Arts

Let’s Talk