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Clayton Members
Club and
Hotel

Denver, Colorado

Industry
  • Hospitality
  • Mixed-Use
Region
  • Mountain West
Scope
  • Art Curation
Client
  • BMC Investments, Aparium Hotel Group
Highlights:

  • NINE dot ARTS partnered with RedLine Contemporary Art Center, a 501c3 for educational programming and an artwork loan program, for a one-of-a-kind approach to providing inclusive opportunities for artists to showcase their work in the Clayton Members Club and Hotel’s permanent collection.

  • Four site-specific commissioned works by rising artists are featured within the collection.

  • A 36-foot hallway-length mural by Onecho covers the walls and ceiling leading to the Five Nines speakeasy.

  • “Yoga Joe,” the green metallic soldier sculpture by Brendan Murphy is 225-pounds and spans 70 inches long.

  • Artworks were curated for the hotel’s lobby, restaurant, speakeasy and the 63 guest rooms.

  • The collection includes more than 235 paintings, photographs, sculptures, murals and installations

Press/Media

  • Can A Private Social Club Also Be Inclusive? 5280

  • Members only: Matt Joblon opening Clayton Members Club & Hotel in Cherry Creek The Denver Post

  • History and Diversity: Creating Immersive Experiences Using Community Collaboration Art Money Provenance

  • 303 Magazine

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The Story

A beacon of opportunity, equity and inclusion in Denver, the Clayton Members Club and Hotel features an expansive collection of over 200 artworks, crafted by a delegation of mainly local artists. By partnering with the RedLine Contemporary Art Center, a 501(c)(3) for educational programming and an artwork loan program, the Clayton Club aims to inspire and entice the entrepreneurial minds of its members. The collection also accomplishes their mission of an equitable and diverse social club through the works of artists with varied backgrounds and mixed mediums.

The project is founded on three pillars: Opportunity, Equity, and Inclusivity. Select artists are invited to trade in their work or creative programs for a Clayton Club membership — a unique approach initiated by NINE dot ARTS, Aparium Hotel Group, and BMC Investments’ partnership. Commissioned works for the space are guaranteed fair and proper compensation to ensure equity. The collaboration between a for-profit and non-profit entity with the goal of financially supporting the local art community fosters inclusivity. Clayton Members Club is home to many significant artist collaborations, which allows emerging and underrepresented artists to display and sell at Clayton, keep 100% of the profit and join the Clayton Community by contributing to programming and events in lieu of membership fees. Additionally at Clayton exists its non-profit entity — the Clayton Contributes Fund. A one percent surcharge that is added to every purchase in the building (from hotel rooms to food & beverages) will go to the fund. This fund allows Clayton Members Club to support Denver non-profits and other organizations whose work focuses on Opportunity, Equity and Inclusion via grants, volunteer activities, educational events, and programming. 

Communal and private spaces are enhanced with 235 artworks that attract curious eyes and compel observers by emitting eccentricity and inspiring conversations on diversity. Expressive images by Denver photographer Brien Hollowell hang throughout the hotel and club spaces and a memorable installation from local artist Christi Palitto on three wood panels and a 17-foot hand-painted mural covers a wall on the main level. Stimulating and colorful geometric patterns illustrating the local terrain are present in the lenticular painting by Frank T. Martinez and the all-encompassing, wallscaping mural by Venezuelan artist Onecho. Lively sculptures and installations, such as a life-sized, green soldier statue by Brendan Murphy weighing 225 pounds, and the nearly 5 foot long pink and orange acrylic hexagonal artwork by Sandra Fettingis adorn the hotel to characterize the Clayton Club’s core principles.

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Find our work Featured In

“Within hours of our new, local art collection being installed, we had guests asking about it. The artwork gets people to stop. They really look and think about it. Our collection has been a huge guest engagement point for the hotel and truly highlights Austin’s creative community.” ”

- James Prendeville, General Manager, Doubletree by Hilton Hotel Austin

“NINE dot ARTS continues to exceed my expectations. As curators, their ability to identify and source artworks that are immersive and experiential has helped make our property a unique destination.”

- Chad Mcwhinney, CEO and Co-founder, Mcwhinney

“NINE dot ARTS did an amazing job finding pieces that tell a story and communicate who we are as a philanthropic organization. The art in our office is a source of joy and pride, and is an essential part of the character of a space that is used by many, many community organizations.”

- Thomas A. Gougeon, President, Gates Family Foundation

“The NINE dot ARTS discovery process made creating a custom art collection, a seemingly daunting task, simple and fun. They truly understood our business and how to visually express what we do in unique and meaningful ways. Their knowledge of the art industry combined with their experience and countless local and national connections are extremely impressive.”

- Jenna Samek, Director Corporate Communications, Fourpoint Energy

“NINE dot ARTS was great to work with and made the art selection fun while capturing our story. They captured not only our image, culture and diversity but also those things that are outside the box that make the project feel right.”

- Gary Branch, Director of Construction, Rocky Mountain Hospital for Children

“Our ability to create authentic experiences for our guests is a key differentiator against our competition, and the art program that NINE dot ARTS created is a prime example. Much of the art comes from current Boston University (BU) students and alumni, which really connects with our guests. As a result, we continue to grow our share of business from BU.”

- Adam Sperling, General Manager, Hotel Commonwealth

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