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The Fitzgerald
Apartments

Denver, Colorado

Industry
  • Multifamily
Region
  • Mountain West
Scope
  • Art Curation
Client
  • Greystar
Highlights:
  • Artwork for the lobby, elevator vestibules, fitness center, amenity spaces, co-working spaces, and garage entry

  • Collection features 56 artworks by primarily underrepresented artists

  • Collection includes 7 custom commissions and 3 captivating art vinyls

  • The first floor elevator bank features a special nod to Colorado residents - a signature sculptural installation of famous local mountain peaks by local artist Christopher Warren.

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The Story

At The Fitzgerald Apartments, residents are greeted by an elegant yet unassuming lobby reminiscent of a turn of the century gentleman’s club, where nostalgic yet unpretentious artworks tell a compelling story of both the property’s history and the modern art era.

In the lobby lounge, tenants and visitors are greeted by a striking painting over the fireplace by artist Leila Rose Fanner entitled “Beauty Sleeping I.” It immediately sets the tone for what is sure to be a captivating art experience, paving the way for the nearby wall vinyl by Jason DeMarte in the mailroom. Featuring a seductive depiction of flora and fauna, this large, highly-detailed piece is reminiscent of the plush wallpaper and furniture one might find in an early twentieth century parlor.

Turn the corner and one is suddenly enthralled by local artist Christopher Warren’s wood and mirrored acrylic installation representing Colorado’s famous fourteeners. “The peaks in Colorado above 14,000 feet are an elevated group, a cabal that we humans hold in a higher regard than all their fellow mountains in the state,” says Christopher. “This collection accentuates the shapes created by the lower elevations of these famous peaks, the slopes where elk and deer graze, as opposed to the summits that we humans covet.”

As tenants and visitors travel farther into the building, the collection becomes airier and lighter, creating a feeling of sophisticated elegance. A wall vinyl by Jaclyn Mednicov adorns the glass doors on each corridor, casting light and energy into the halls, while a brass installation by Beth Naumann adds dimension and intrigue to the amenity floor lounge. And in the fitness center, John Boak’s 26-foot wall vinyl combines two images of the Hamilton Building, part of the famous Denver Art Museum, with one displaying the iconic sculpture “Big Sweep” by Claes Oldenburg and Coosje van Bruggen. As John says, the commission “was built out of two photographs, conjoined in my computer and modified repeatedly until I got all the digital oddities under control.” Now it’s an intriguing backdrop for tenants and an ode to Denver’s modern art scene. Tenants can even enjoy artwork in the property’s garage entry, where Ashley Joon’s floral mural “Zelda,” named after the one and only Zelda Fitzgerald, uses vibrant gold brushstrokes against a dark background to reflect Zelda’s charismatic yet woeful life.

Altogether, the art collection at The Fitzgerald uses 56 artworks by primarily underrepresented artists to evoke the sophistication and allure of a past world, giving residents a taste of both historic Denver and the sought after modern destination it has become.

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