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United Airlines A
West Club at
Denver International Airport

Denver,

Industry
  • Hospitality
  • Public Art
Region
  • Mountain West
Scope
  • Art Curation
Client
  • United Airlines
Highlights:

  • Inspired by the typography found on National Park Service signage, the mural by Vicarel Studios uses hand-drawn script to invite viewers to “come fly with us,” and embark on a journey of opportunity and intrigue.

  • Andi Burnum’s mixed media triptych uses layers of upcycled magazines to depict popular mountain animals and reinforce United Airlines’ sustainability goals.

  • Ashley Frazier’s sculpture rock cave installation nods to a preserved formation that was unearthed during the construction of the airport. It’s constructed of thousands of pieces of broken glass, each individually attached by hand with hours of support from the artist’s mother, husband, and sister-in-law.

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The Story

Project photography courtesy of United Airlines

Designed to feel like a sophisticated ski lodge, United Airlines new A West Club at the Denver International Airport features a hyperlocal art collection that honors the beauty of Colorado and juxtaposes the playful grittiness of the B East Club artwork. Additionally, the collection helps fulfill United Airlines’ mission of “inspiring the world to move thoughtfully” through themes of sustainability, connection, and inclusion.

At the center of the art program is the Danish and Norwegian word, “Hygge,” which describes a feeling of ultimate coziness.  Natural materials, an earthy yet colorful palette, and the show of the artist’s hand soothes the senses, momentarily transporting guests to the coziness one might experience at a Colorado campfire or rustic ski lodge. 

While journeying up the escalator to the club, travelers are met by the 20-foot installation Layered Landscapes – Colorado by Amy Hoagland. The artwork features 3D scanned rock formations representing the Western Slope, Front Range, and Central Mountain regions of Colorado. Accompanied by scientific glass rods that magnify and distort the rocks, the installation presents new perspectives as viewers move towards and around it, just as one would find when exploring Colorado. 

As the escalator rises toward the entry of the club, Ashley Frazier’s five foot tall installation, Above and Below, slowly comes into view, stunning visitors with its lifelike resemblance of a Colorado rock cave. Made up of thousands of pieces of broken glass – each individually attached by hand with support from the artist’s family – the installation references the  stalagmite and stalactite caves found inside the Colorado landscape, symbolizing a preserved formation unearthed during the construction of the airport.

Nearby, a custom art vinyl by Vicarel Studios reads, “Come Fly With Us,” setting the backdrop for the club’s game club. Large-scale oil paintings by Beth Eller mimic the reflection of light on rippling water, creating a tranquil setting for those awaiting their next flight. And a triptych by Andi Burnum depicts an elk, a ram, and a bison – the kinds of popular mountain animals that tourists might anticipate seeing in Colorado. With mixed-media layering that captivates viewers, the piece celebrates the bugling call of the elk (which signifies the official arrival of fall), the strength and confidence of the bighorn ram, and the majesty of the bison who live just south of the airport.

On the next level of the club, travelers can enjoy more of Ashley Frazier’s artwork including a series of miniature paintings inspired by imagery generated from an AI program and honoring the nature of place and the Colorado Rocky Mountains. And a large photograph by artist, geographer, and pilot Evan Anderman portrays the overlapping layers of Colorado’s eastern plains from his unique vantage point above, offering viewers insight into both the natural beauty of Colorado and its manipulation by mankind.

Altogether, the art collection embraces the spirit of Colorado through natural materials and scenic narratives, providing a calming, cozy respite for every traveler who enjoys United Airlines’ new A West Club.

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