The Armstrong
Hotel

Fort Collins, Colorado

Industry

Hospitality

Region

Mountain West

Highlights:

18 original paintings featuring well known local personalities and celebrities
Styled and placed art in 54 guest rooms and suites

The Story

Originally opened in 1923, The Armstrong is Old Town Fort Collins’ only independent hotel, standing as a beacon for the town’s legacy and history. We were brought in to curate a new art collection for The Armstrong during the early stages of their recent remodel by Shalls Design Studio. Committed to celebrating and sharing the history of Fort Collins with guests and locals alike, The Armstrong needed their art collection to play a large role in this effort.

We curated artworks centered around an “Only in Fort Collins” theme, with artworks made by local artists and those which referenced a Fort Collins figure in a variety of mediums. We also scoured the local vintage stores, flea markets, and Colorado State University’s photography archives to find maps, artifacts, and photographs to bring pieces of history forward in the collection. The resulting collection pays homage to the city it proudly calls home and updates the hotel with a contemporary spin while preserving it’s vintage and timeless look and feel.

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“Within hours of our new, local art collection being installed, we had guests asking about it. The artwork gets people to stop. They really look and think about it. Our collection has been a huge guest engagement point for the hotel and truly highlights Austin’s creative community.” ”
- James Prendeville, General Manager, Doubletree by Hilton Hotel Austin

“NINE dot ARTS continues to exceed my expectations. As curators, their ability to identify and source artworks that are immersive and experiential has helped make our property a unique destination.”
- Chad Mcwhinney, CEO and Co-founder, Mcwhinney

“NINE dot ARTS did an amazing job finding pieces that tell a story and communicate who we are as a philanthropic organization. The art in our office is a source of joy and pride, and is an essential part of the character of a space that is used by many, many community organizations.”
- Thomas A. Gougeon, President, Gates Family Foundation

“The NINE dot ARTS discovery process made creating a custom art collection, a seemingly daunting task, simple and fun. They truly understood our business and how to visually express what we do in unique and meaningful ways. Their knowledge of the art industry combined with their experience and countless local and national connections are extremely impressive.”
- Jenna Samek, Director Corporate Communications, Fourpoint Energy

“NINE dot ARTS was great to work with and made the art selection fun while capturing our story. They captured not only our image, culture and diversity but also those things that are outside the box that make the project feel right.”
- Gary Branch, Director of Construction, Rocky Mountain Hospital for Children

“Our ability to create authentic experiences for our guests is a key differentiator against our competition, and the art program that NINE dot ARTS created is a prime example. Much of the art comes from current Boston University (BU) students and alumni, which really connects with our guests. As a result, we continue to grow our share of business from BU.”
- Adam Sperling, General Manager, Hotel Commonwealth

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The Armstrong Hotel