Form, Function, and the Art de Vivre: Elevating Spaces through Human-Centered Design with David Ashen
Dot Dot Dot: The NINE dot ARTS Podcast
Episode 86
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In this episode, host and CEO Martha McGee speaks with David Ashen, CEO of Saguez & Dash, to explore the intersection of design, psychology, art, and branding through a variety of project collaborations. With a background in architecture and human factors engineering, David shares how his firm creates spaces that balance function with emotional resonance, drawing from insights on user experience and behavioral psychology. He discusses the importance of early collaboration between art and design teams, the evolving role of hospitality design in shaping other industries, and the power of storytelling in crafting immersive environments. From historic renovations to cutting-edge hospitality projects, David offers a masterclass in the ways in which thoughtful design shapes connections and drives lasting impact.
Discussed in the Episode:
David Ashen
Saguez & Dash
Ageless Living Collaborative
The Dearborn Inn
Boris Gentine, Saguez & Partners
Art Collection at The Elizabeth Hotel
Art Collection at Hotel Dena
Rebecca Puig
Brian Fox
Art Collection at Hotel Madera DC
Art Collection at Newburgh Casino
Natalya Khorover
Rachel Urkowitz
Art Collection at Hotel Commonwealth
One Penn Plaza
Mickalene Thomas
Cindy Sherman
David Ashen on LinkedIn
About David Ashen:
David Ashen is the CEO of Saguez & Dash, where he leads with a visionary approach that seamlessly integrates branding and interior design to create impactful, user-centric experiences. In 2002, David founded dash design with the ambition of using innovative and strategic creative thinking to enhance the success of his clients. His market-savvy approach – which blends business acumen with a keen design eye – has made him a trusted partner for global brand leaders. With over two decades of experience in multidisciplinary design and branding – particularly in the hospitality, senior living, and retail sectors – David has built a reputation for delivering strategic, on-target solutions through a collaborative process. His expertise in crafting compelling environments has made him a sought-after leader in interior design and branding services. As CEO, David continues to drive Saguez & Dash’s vision, ensuring the firm delivers innovative, strategy-driven solutions that meet the evolving needs of its clients. David holds a Bachelor of Science in Human Factors Engineering from Tufts University and a Master of Architecture from the University of Pennsylvania.
About Dot Dot Dot: The NINE dot ARTS Podcast:
Dot Dot Dot is the continuing conversation around art in the built environment. Episodes explore art, culture, placemaking, and more with a range of reputable art and business leaders. Tune in biweekly to learn how an original art experience can boost your business and make a positive social impact. Episodes are available wherever you get your podcasts!