From Ticket to Tip Off: Elevating the Fan Experience with Liv Campion
Dot Dot Dot: The NINE dot ARTS Podcast
Episode 106
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“The fan experience starts from the moment that you decide you want to go to an event.”
That’s how Liv Campion, Senior Associate at CAA ICON, describes the philosophy behind some of the most ambitious sports and entertainment venues in the country. In this episode Liv unpacks what goes into building a venue like Intuit Dome, home of the LA Clippers, and why she sees the fan experience as the intersection of venue, hospitality, technology, branding, and art rather than simply a building where a game happens. Drawing on a background in psychology and organizational studies, Liv explains how her team designs both the fan experience and the building simultaneously, using art and architecture to give a venue a true sense of place instead of letting it become just another interchangeable structure. As entertainment venues become increasingly embedded into urban environments, Liv makes a compelling case for why art, hospitality, and ongoing community programming matter just as much as the game or concert itself.
Discussed in the Episode:
CAA Icon
Athletics Las Vegas Ballpark
Intuit Dome Arena
Pomona-Pitzer Athletics
Soho House
San Vicente Bungalows
Steve Ballmer, owner of the Los Angeles Clippers
Intuit Dome High School Jersey Project
SoFi Stadium
2026 MLB All Star Week
LA28 Olympics
CAA Icon on LinkedIn
Liv Campion on LinkedIn
About Liv Campion:
Olivia “Liv” Campion is a Senior Associate at CAA ICON, the industry leader in owner’s representation and strategic consulting for sports and entertainment venues. At CAA ICON, Liv manages high-profile projects across Major League Baseball and the NBA, including serving as Owner’s Representative for the LA Clippers’ Intuit Dome in Inglewood and the Athletics New Ballpark in Las Vegas.
With a career spanning over $4 billion in venue development projects, Liv has played a pivotal role in shaping innovative sports and entertainment destinations and was instrumental in implementing the comprehensive art program at Intuit Dome. In this line of work, Liv interprets fan experience as the dynamic intersection of venue, event, hospitality, technology, art, and branding. Her approach emphasizes the integration of art and thoughtful placemaking, recognizing these elements as essential to shaping a venue’s identity and sense of place across varying event types and audiences. She brings a nuanced understanding of how photography, mixed media, digital art, sculptures, murals, and graphic art installations can be thoughtfully woven into the fabric of sports and entertainment venues.
Through her work at CAA ICON, she is helping to redefine what it means to experience sports and entertainment, ensuring every project is innovative, inclusive, and rooted in the communities it serves. She is deeply committed to creating spaces that are more than just places to watch a game or concert, but rather evolve with their communities as destinations that embody a sense of collective gathering and cultural effervescence.
Liv holds a B.A. in Organizational Studies and Psychology from Pitzer College and a Master’s degree in Sport Industry Management from Georgetown University. While at Pitzer, she played softball for the Pomona-Pitzer Sagehens and earned All-Conference honors.
About Dot Dot Dot: The NINE dot ARTS Podcast:
Dot Dot Dot is the continuing conversation around art in the built environment. Episodes explore art, culture, placemaking, and more with a range of reputable art and business leaders. Tune in biweekly to learn how an original art experience can boost your business and make a positive social impact. Episodes are available wherever you get your podcasts!
